Case Study / Southern Cross Dental

How Southern Cross Dental grew their organic traffic by 500%

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We helped Southern Cross Dental to share their story, and set them up for (incredible) success with SEO.

SEO Strategy Copywriting Sydney

Southern Cross Dental is Australia’s biggest supplier of dentistry products and the country’s leading full-service dental lab.

They’re all about helping dental practices thrive by providing high-quality manufactured products, married with local, hands-on expertise and fast customer service.

The thing is, they’d never really told their story to the world – so we helped Southern Cross Dental to share their story by defining and articulating their unique brand positioning. What sets apart Australia’s biggest supplier of dentistry products? So much more than you think! We needed to share their story, and set them up for success with SEO.

SEO Strategy Copywriting

It was a delicate balance between simplifying language and oversimplifying industry specific terms, AND writing SEO copy that pleased the Google Gods.

Truly outstanding organic traffic growth

We added heart and soul to their website copy and re-crafted more than 120 pages of (very technical) content to showcase the brand and attract their ideal clients through outstanding SEO.

Simple, compelling SEO copy optimised for results, that shares Southern Cross Dental’s story and connects with customers. And the best bit? We achieved truly outstanding SEO results:

  • 500% growth in organic traffic
  • x3 increase in the number of keywords ranking on Google
  • x7 increase in the number of keywords ranking on the first page

It turns out, dentistry really can make you smile.

SEO Strategy Copywriting Sydney SEO

We can help with…

SEO copywriting

Optimising for maximum visibility

Yes, it is possible to nail brand voice and appease the Google gods. We create compelling SEO copy that does both. Watch your pages climb the search rankings as we optimise every word for maximum visibility and engagement.

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SEO content should read as well as it ranks.
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