Dermal Therapy x6 increase in top 3 SEO rankings
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Dermal Therapy’s products have rave reviews from customers, and with a new strategy and website, they are perfectly positioned to help even more of their target audience feel confident in their skin.
Dermal Therapy is Australia’s leading pharmaceutical skincare brand.
Every product is clinically tested and proven to work. Their customers are brand advocates, consistently giving outstanding reviews.
But Dermal Therapy knew they could do more than just create products that work. They wanted to help their customers – and they wanted to build a website and content strategy that did just that.
We started off by developing a brand positioning and then a content strategy for Dermal Therapy, articulating their brand narrative and creating a pillar and cluster model for their content strategy.
“Our expectations were exceeded when working with the team… The content strategy and SEO support has proven its success in the results we are seeing.”
— Ellie Taylor, Marketing Manager Dermal Therapy
Seriously useful content
Then came the launch of the new website. We created a hub which serves helpful information about how to treat a raft of skin conditions.
We finally shared the Dermal Therapy story, giving customers more reasons to connect with and love the brand. And we gave the website the full SEO treatment, with SEO strategy, keyword mapping, and SEO keyword optimisation – achieving next-level SEO results:
- 170% growth in organic traffic
- x6 increase in the number of keywords ranking in the top 3 position
“The team deep-dived into our brand challenges and opportunities and worked collaboratively with us across a number of projects from content strategy, tone of voice development, eDM strategy, community guidelines and much more,” says Ellie Taylor, Marketing Manager at Dermal Therapy.
“The care factor the team provides when immersing into the brand is exceptional, fully understanding the consumer wants and needs and brand objectives. The content strategy and SEO support has proven its success in the results we are seeing. We look forward to continuing our work with the team on our brand building journey.”
We can help with…
SEO strategy
Ranking with purpose
Our SEO strategies go beyond keywords and link building. We deliver high-quality content that’s optimised for SEO and maintains your brand’s unique voice.
