A very modern approach to real estate content
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Modern House’s ‘Design Design Design’ journal sparked conversations through thought-provoking content and community engagement.
Modern House is a real estate agency like no other.
The agency only represents architect-designed houses, and is an advocate for their preservation.
The brief was simple: position Modern House as a thought-leader to make sure the client stood apart from its competitors. The scope? Content strategy, content creation – including website content, blogs, and social media – as well as SEO strategy and influencer outreach.
“The team thinks strategically about brand and business requirements, and then delivers to an exceptionally high standard – on brief, on budget, on time, every time.” – Sofia Lloyd Jones, Modern House
Cultivating a community
The Modern House journal, ‘Design Design Design’ (not Location, Location, Location – get it?) was established.
Thought-provoking articles stimulated community discussion, while influencers such as Katelin Butler, Karen McCartney, and Tim Ross contributed their own opinions.
Well-crafted articles, specifically optimised for search engine keywords helped broaden reach. All backed up with a sound social media strategy, resulting in an Instagram following growth rate of over 400% in year one.
We can help with…
Thought leadership
Shaping complex narratives
Thought leadership is content that inspires and informs – and it requires skilled hands to craft. From whitepapers to op-eds, we distill complex ideas and communicate them in a way that resonates with your audience.
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