Making healthcare simple
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We devised a robust content strategy for Integrated Specialist Healthcare, honing their brand voice to transform complex information into accessible content, with a content strategy that enhanced the user experience and boosted their online presence.
Integrated Specialist Healthcare is transforming the healthcare sector.
Their model is simple: get the best GPs, specialists and diagnostics all under one roof, and give people access to it at the lowest possible cost. It’s a total game-changer; for the patients, and the industry as a whole.
But communicating the new model that wasn’t that easy. The existing website was confusing and ambiguous; a virtual rabbit-warren of red tape. There were also multiple audiences to consider; the patients, the doctors, and the government and non-government stakeholders.
We project-managed a simplified, easy-to-navigate and compelling website that took the customer on a journey with purpose.
A messaging framework to fuel growth
We started with key message development, before creating a website, content, and SEO strategy.
Working with the folks at The Design Order, we project-managed a simplified, easy-to-navigate and compelling website that took the customer on a journey with purpose. Plus, we crafted the copy for the entire website – all 158 pages.
- Tone of voice
- Website strategy
- Content strategy
- SEO strategy
- Project management
- SEO copywriting
- Messaging framework
Integrated Specialist Healthcare received not only a brand-spanking and extensive new website, but a platform for change. We provided a new way of communicating that connects with each audience, with a messaging framework that will help the business to grow.
We can help with…
Content strategy
Blueprints for success
Navigate the competitive landscape with a content strategy that’s as data-driven as it is creative. We’ll deliver a strategy tailored to your brand’s unique needs, amplifying your message and engaging your audience at every touchpoint.
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