The Contented Copywriter Pty Ltd is now trading as Wonderthink Pty Ltd.
Team
We have the best brand storytellers in Australia,
a team of world-class copywriters, content strategists, and designers. Together, we’re helping businesses transform their brands through strategic storytelling and compelling content at scale.
Team
Who we are
Led by Founder & Director Brooke Hill, Wonderthink’s uniquely talented team are masters of their craft. And they are darn lovely to work with, too.
Brooke Hill
Founder & Director
Brooke Hill is an expert brand storyteller, who has spent a lifetime immersed in the art of storytelling.
Brooke leads teams to unlock creativity, unearth stories and craft them in a way that connects with audiences. Brooke builds capability, nourishes imaginations and cultivates contentment in teams and businesses.
Brooke’s career has taken her from iconic Australian magazine titles Harpers Bazaar and The Australian Women’s Weekly to one of London’s leading communications agencies, and she’s headed up brand marketing teams for some of Australia’s best-loved brands including Sheridan, Paspaley and David Jones. She is an experienced speaker on wonder and creativity, and a published children’s book author.
Fave read: My Family and Other Animals by Gerald Durrell
Bethany Plint
Copy Director
Beth is a true brand voice chameleon, diving into any brand voice and wielding it like it’s her first language – and she’s responsible for ensuring every piece of content nails each of our client’s brand voice. She’s also mastered the fine art of balancing great storytelling and SEO. With a background in digital marketing and years of experience working for big brands like Woolworths and Wisr, she understands our client’s struggles and knows how best to solve them.
Fave read: Neither here Nor There by Bill Bryson
Lucinda Gall
Account Manager
Lucinda is responsible for day-to-day delivery of strategies and content full of wonder. With a broad digital marketing background across hospitality, beauty, finance and tech industries, Lucinda specialises in social media content creation with particular interest in crafting earned media that connects with audiences.
Fave read: Sweet by Yotam Ottolenghi and Helen Goh
Andrea Warmington
Senior Content Manager
Andrea is our lead content marketing strategist. She’s also a super talented copywriter with over 10+ years of experience working in content, including writing and editing for print and online publications and B2B and B2C businesses, including tech startups, Bank of New Zealand and NZ House & Garden. Andrea is a supreme strategic thinker, spearheading transformational content projects that drive brand awareness and establish thought leadership, accelerating lead generation and increasing revenue.
Fave Read: Crazy Rich Asians by Kevin Kwan
Amy Lovat
Senior Copywriter
Amy has a PHD (yep, a PHD!) in writing – which means she’s insanely clever. But the best bit? She’s actually an expert in super down-to-earth language that connects. She lives and breathes books and kindness (check out Secret Book Stuff – it’s a bookshop-come-kindness project that revels in reading and doing good). Amy’s novel, Mistakes and Other Lovers was published in 2023 to great acclaim.
Fave Read: High Fidelity by Nick Hornby
Sarina Singh
Senior Copywriter
Watching Sarina wrangle a brief is like watching a magician at work. She’s worked in communications for over 20 years, and possesses an enormous bag of word tricks. Sarina’s superpower is thinking strategically and executionally simultaneously, all the while keeping the customer firmly front of mind. She’s also doing her Masters in Writing and Literature while wrangling two kids and multiple writing gigs, so you also could say her superpower is super-juggling.
Fave read: Pride and Prejudice by Jane Austen
Resource
Your 5-step guide to crafting AI prompts
What you’ll learn…
– What AI is and isn’t good for
– Our 5-step formula for crafting AI prompts
– Real-world examples to refine AI outputs
Get your copy today to learn how to integrate AI into your content creation while maintaining your brand’s unique voice.
When you hit 'Let's go!', we’ll email you a link to download the guide. We’ll also add you to our email database, so you can keep receiving super helpful tips. We’ll never share your details with a third party.
