Team

Brooke Hill is an expert brand storyteller, who has spent a lifetime immersed in the art of storytelling.

Brooke leads teams to unlock creativity, unearth stories and craft them in a way that connects with audiences. Brooke builds capability, nourishes imaginations and cultivates contentment in teams and businesses.

Brooke’s career has taken her from iconic Australian magazine titles Harpers Bazaar and The Australian Women’s Weekly to one of London’s leading communications agencies, and she’s headed up brand marketing teams for some of Australia’s best-loved brands including Sheridan, Paspaley and David Jones. She is an experienced speaker on wonder and creativity, and a published children’s book author.

Fave read: My Family and Other Animals by Gerald Durrell

Colleen Gregory

Client Services Director

Colleen is a strong believer that brands telling compelling stories will break through the clutter and truly engage their audience. Working at iconic brands such as Westpac, Optus and Vodafone has helped Colleen hone a blend of interpersonal, strategic, and operational skills to optimise client relationships and service delivery. She acts as the liaison between our clients and Wonderthink, and loves to problem-solve.

Fave read: To Kill a Mockingbird by Harper Lee

Andrea is a supreme strategic thinker, spearheading transformational content projects that drive brand awareness and establish thought leadership, accelerating lead generation and increasing revenue. She’s also a super talented and experienced copywriter, and has crafted content for B2B and B2C businesses and publications, including Bank of New Zealand, Stuff, and NZ House & Garden magazine. 

Fave Read: Crazy Rich Asians by Kevin Kwan

Lucinda is responsible for day-to-day delivery of strategies and content full of wonder. With a broad digital marketing background across hospitality, beauty, finance and tech industries, Lucinda specialises in social media content creation with particular interest in crafting earned media that connects with audiences.

Fave read: Sweet by Yotam Ottolenghi and Helen Goh

Bethany Plint

Beth is a true brand voice chameleon, diving into any brand voice and wielding it like it’s her first language – and she’s responsible for ensuring every piece of content nails each of our client’s brand voice. She’s also mastered the fine art of balancing great storytelling and SEO. With a background in digital marketing and years of experience working for big brands like Woolworths and Wisr, she understands our client’s struggles and knows how best to solve them.

Fave read: Neither here Nor There by Bill Bryson

Jess van Roekel

Senior Copywriter

Jess has been working with words for almost two decades, honing her craft across agencies and startups. She’s our go-to for content that requires a sensitive touch – she’s written extensively about mental health, aged care, end-of-life planning and other complex, emotionally loaded topics. Jess is also a skilled ghostwriter for thought leaders. She captures voices so precisely, clients joke she must be psychic! 

Fave read: Beartown by Fredrik Backman