Beautifully simple app content
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We worked with Virgin Money Australia to craft app copy that supported a seamless user experience while maintaining the brand’s distinctive tone – one that makes banking anything but boring.
When Virgin Money Australia launched a brand new digital bank, we were thrilled to jump on board their journey.
The app is all about beautifully simple banking. Virgin Money Australia wanted to change the game of traditional banking, providing Australians with bigger and better possibilities and rewards.
We partnered with the legends at Deloitte Digital to deliver the content across all touchpoints of the app and digital banking experience.
Writing app content is a complex and highly detail-oriented process to make sure everything is consistent, simple, and providing the optimum customer experience across hundreds of screens – all while keeping Virgin Money Australia’s unique tone of voice singing loud and proud.
Now, Virgin Money Australia boasts a cracking app with seamless user experience and a killer tone of voice that stands out from the crowd.
Finance made fun
Making financial information accessible and understandable to a broad audience, while maintaining consistency with the brand’s overall voice, was crucial.
We focused on adapting Virgin Money’s brand voice to fit the mobile app environment. This involved microcopy that was succinct yet comprehensive, ensuring that users could easily navigate through financial information and make informed decisions.
Now, Virgin Money Australia boasts a cracking app with seamless user experience and a killer tone of voice that stands out from the crowd. After all, banking doesn’t have to be boring, right?
We can help with…
Website & app content
Driving seamless user journeys
No matter how many words you have to play with, website and microcopy should take your users on a seamless journey, enhancing the user experience while driving conversions and maintaining brand consistency across every touchpoint.
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