Case Study / FleetPartners

A brand new website, optimised for results

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When FleetPartners, a leading vehicle leasing company in Australia and New Zealand, underwent a rebrand, they wanted a new website to match. They turned to us for SEO copywriting for every page, plus email and social content to support the relaunch. The result? A high-performing website that’s driven measurable results, and an ongoing partnership.

When FleetPartners, a leading vehicle leasing company in Australia and New Zealand, underwent a rebrand, they wanted a new website to match.

Content creation for every channel

“During our rebranding, we took on the challenge of designing a completely new website,” says Prue Myers, Marketing Manager at FleetPartners. “Wonderthink worked closely with our team, ensuring all new content was created on time, meeting every milestone.”

The new website needed 80 new pages and every one had to be carefully optimised for SEO to ensure the website ranked highly from day one. FleetPartners engaged Wonderthink to write SEO-optimised content for every single page. But our work went beyond website copywriting. 

Our scope:

“Wonderthink worked closely with our team, ensuring all new content was created on time, meeting every required milestone,” says Prue. “Their management of work-in-progress meetings and overall project management was seamless and efficient, allowing us to launch our site by the required tight deadline.”

 

FleetPartners achieved a 100% increase in organic conversions year on year.

“Their expertise in SEO keyword research, keyword mapping, and SEO copywriting was crucial to ensuring our website was optimised for search engines from day one.”

– Prue Myers, Marketing Manager, FleetPartners

 A 100% increase in organic search conversions

FleetPartners has increased their organic search conversions by 100% year-on-year – not only the result of their well-optimised website, but also their ongoing partnership with Wonderthink.

Our collaboration has spanned everything from website content writing and SEO-optimised blogs to email nurture campaigns and naming conventions for new products.

“The team at Wonderthink is easy to work with, consistently delivering what we need on time,” says Prue. “Their creativity shines through in every piece of content they produce.”

A long-term partnership for wonderful content creation.

We can help with…

SEO copywriting

Optimising for maximum visibility

Yes, it is possible to nail brand voice and appease the Google gods. We create compelling SEO copy that does both. Watch your pages climb the search rankings as we optimise every word for maximum visibility and engagement.

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