Smart copy should look easy
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We collaborated with Smartfleet to bring their new brand value proposition to life. By creating clear, consistent content across all channels, we helped Smartfleet communicate effectively and engage their diverse customer base.
Smartfleet had defined a new brand value proposition.
Smartfleet is one of Australia’s largest fleet providers and part of Smartgroup corporation.
And when a big brand updates its value proposition, that means there’s a big job to do to make sure that those new messages are communicated consistently and simply across all the channels.
The challenge? Communicate the new brand values to customers across a whole variety of media, including website and print, and entice the customers to take action at every stage of the customer journey. Keep it simple and keep it smart.
“The work you’ve done for Smartfleet is fabulous. Thanks for your perseverance, quick turnarounds and fine writing.”
– Tracey Linnell-Scarce, Smartgroup
Keeping Smartfleet’scopy simple and smart
Taking a phased approach, the new comms messages were first crafted for a brand brochure, and then written for web and a pool of brochures.
Does the copy seem simple to you? That’s because it is. There’s a knack in keeping app copy simple and smart – and with the support of the fabulous Smartgroup team, that’s exactly what we did.
We can help with…
Website & app content
Driving seamless user journeys
No matter how many words you have to play with, website and microcopy should take your users on a seamless journey, enhancing the user experience while driving conversions and maintaining brand consistency across every touchpoint.
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