The Contented Copywriter Pty Ltd is now trading as Wonderthink Pty Ltd.
Copywriting services
The best storytelling has the power to fill hearts, shape thoughts, and create connection. Our copywriting services do more than fill a blank page – our senior copywriters write with intention, empowering businesses with the right words to grow their brands.
Formerly ‘The Contented Copywriter’, we’ve been one of Australia’s leading copywriting agencies for almost a decade. Based in Sydney, we provide copywriting services to businesses throughout Australia.
Content & copywriting services
What we do
We offer a range of copywriting services for every kind of business and audience. Whether you need a full website rewrite or campaign support, we’re here to lighten your content load.
Our Sydney-based copywriting agency’s team is made up of only senior copywriters – all with bucketloads of experiences across a wide range of mediums, channels, and industries. Together we’re here to lighten your content load.
Blogs & thought leadership copywriting
Utterly readable copywriting, ranging from SEO-optimised blogs and articles for print and online to in-depth thought leadership copywriting for white papers and reports.
Website copywriting services
Smart, strategic website copywriting that helps your brand show up and stand out. Our website copywriting services combine clear messaging, brand voice, and SEO best practice to guide users through the journey — and convert them along the way.
Marketing copywriting services
From eDMs to social media copywriting, our marketing copywriting services encourage clicks, shares, and conversation, increasing your reach and engagement across every channel.
… & absolutely everything else
Winning bids and tenders, punchy press releases, case studies, brochures and flyers, product and packaging copy, sponsored content, presentations, and so much more. No matter what type of copywriting services you need, we can help. When your message needs to make an impact, we’ll deliver words with style and substance. Just ask.
Our approach
See
We get really pointy about the problem or goal.
Think
We create the strategy and infrastructure to bring those ideas to life.
Wonder
We use our creative toolbox to unearth wild, wonderful and wise ideas.
Do
We get sh!t done.
Strategic repurposing
Maximise your content's impact
Download our guide to strategic repurposing to learn:
- Why repurposing is essential for extending your content’s lifespan
- How to use the CORE Method to work smarter, not harder
- A 5-step framework to implement strategic repurposing
When you hit 'Download now', we’ll email you a link to download the guide. We’ll also add you to our email database, so you can keep receiving super helpful tips. We’ll never share your details with a third party.
Frequently asked questions
What industries do you specialise in?
We’ve worked across everything from healthcare and government to travel, finance and the arts. Our copywriting approach adapts to your sector — and brings fresh perspective when you need it.
How long does copywriting usually take?
That depends on the scope, but we’ll always give you a clear timeline upfront. Whether it’s a single landing page or a full brand voice guide, we’re fast, thoughtful, and never miss a deadline.
Do you create content plans as well as copy?
Yes! We can build content plans that map your message to your audience, objectives, and channels. That might mean a blog calendar, an email series, or a suite of evergreen pages that support your SEO and brand storytelling goals.
Can you help us define or refine our tone of voice?
Absolutely. We can develop your tone of voice and create guidelines for your team. Whether you’re starting from scratch or tightening things up, we’ll help you sound more like you — consistently, across every channel.
What if we just need one-off copy support?
We’re flexible. Whether you need an ongoing content partner or a one-off piece, we can tailor our copywriting services to suit your project size, timeline and internal resourcing.
What if we don’t have a clear brief yet?
No problem. We’ll help you shape the brief and ask the right questions upfront — so you get content that’s aligned with your goals. Just get in touch.
Do you use AI in your content?
We use AI to support our process — never to replace it. It can help us speed things up or explore ideas, but every piece of copy is refined by a senior writer. That means every word still gets the Wonderthink treatment: smart, strategic and unmistakably human.