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Brand voices with big impact
Our VoiceCraft report explores how leading businesses wield words to craft distinctively different brand voices and build connections with their customers.
Voicecraft
Get your copy of VoiceCraft to discover why brand voice has never been more important
The world of words is changing – fast. With GPTs transforming – and potentially homogenising – the creation of content, the need for brands to be distinctive through recognisable brand assets – like brand voice – is critical.
So how do you create a distinctive brand voice?
We know that we learn best from real life examples. So in this edition of VoiceCraft, we collected four stand-out examples from different industries and indeed, different parts of the world, to show you how each brand has crafted their unique voice and used it for change.