The Contented Copywriter Pty Ltd is now trading as Wonderthink Pty Ltd.
Brand voice
We’re experts in brand voice, blending strategic thinking with creativity to develop powerful brand voices that drive businesses forward.
Strategy
What we do
Creating a brand voice is an art and a science. As brand voice chameleons, we immerse ourselves in your business to understand and articulate your brand’s personality through the written word.
From detailed brand guidelines to bespoke training, we’ll work with you to develop and implement a brand voice that lives and breathes throughout your organisation.
Comprehensive brand voice guidelines
We identify the attributes your brand voice must have across every touchpoint and the do’s and don’ts when it comes to expressing your brand. We develop detailed but easy-to-follow guidelines that give everyone in your organisation the tools they need to communicate in your brand’s voice and tone, ensuring your content is always on brand.
Empowered, engaged teams
Your team has a crucial role to play in bringing your brand voice to life. That’s why we engage them throughout the development process and provide training to ensure everyone’s bought into your brand voice and excited to put it into action. Plus, we provide practical examples to ensure everyone from your marketing team to your customer service reps uses your brand voice effectively.
As much – or as little – detail as you need
Choose the level of detail that’s right for your organisation. We create messaging matrixes with tailored messages for each of your target audiences, readymade for your teams to use in their communications. Technical guidelines get into the nitty gritty of grammar, outlining how you should use grammar, tense, and terms in all of your communications.
Bespoke brand voice training
Whether your brand voice is new or existing, we offer corporate training and comprehensive courses dedicated to mastering the art of brand voice. We’ll teach your team how to put your brand voice into practice, with best-practice examples for applying the brand voice to your main marketing channels: your website, social media, eDMs, case studies, and customer service scripts.
Our approach
See
We get really pointy about the problem or goal.
Think
We create the strategy and infrastructure to bring those ideas to life.
Wonder
We use our creative toolbox to unearth wild, wonderful and wise ideas.
Do
We get sh!t done.
Resource
5-step guide to crafting AI prompts
What you’ll learn…
- What AI is and isn’t good for
- Our 5-step formula for crafting AI prompts
- Real-world examples to refine AI outputs
When you hit 'Download your free guide', we’ll send you a link to download the guide. We’ll also add you to our email database, so you can keep receiving super helpful tips. We’ll never share your details with a third party.
