The Contented Copywriter Pty Ltd is now trading as Wonderthink Pty Ltd.
Content marketing strategy
Great storytelling starts with strategy. We help you to share the stories that count with an actionable, SEO-optimised content marketing strategy and create compelling content at scale that drive real results.
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Strategy
What we do
We craft content marketing strategies that give you the tools to solve challenges and maximise opportunities through storytelling at scale. Our content marketing strategies are always measurable and always impactful.
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Content optimisation & strategy
We immerse ourselves in your brand to build a content marketing strategy that aligns with your goals – whatever they are. We’ll arm you with the strategic insights, content pillars, and SEO-optimisation recommendations to create impactful content.
Content ideation & Storyfinding
Discovering the right stories is an art. From content ideation workshops with your team to our unique Storyfinding process, we uncover ideas and identify narratives that are unique to your brand.
Content roadmaps
Planning is crucial for consistent content delivery. Aligned with your content pillars, our content roadmaps help you build your content calendar with ideas and relevant keywords to enhance SEO. We recommend the most effective channels for your target audience to maximise your content’s reach and engagement.
I/A, operations & governance
Solid content processes and systems allow your teams to create better content, and give your customers better user experiences. From intuitive information architecture and navigation to governance frameworks, we develop and implement processes to streamline your content creation.
Our approach
See
We get really pointy about the problem or goal.
Think
We create the strategy and infrastructure to bring those ideas to life.
Wonder
We use our creative toolbox to unearth wild, wonderful and wise ideas.
Do
We get sh!t done.
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