Rewriting the rules with Humanise Health
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Humanise Health is a game-changing business, setting out to revolutionise the health industry, breaking new ground with a clear articulation of services, values and story.
Humanise Health is a start-up brand spearheaded by the indomitable Krystal Barter.
Equal parts activist and entrepreneur, Krystal is well-known for founding charity and global preventative health movement Pink Hope.
Her new venture, Humanise Health, is the next phase of Krystal’s journey to revolutionise the health industry to ensure optimal outcomes for patients. This game-changing new business helps corporate organisations shift their strategies and create real change, using empathy to connect with patients and consumers.
Krystal had a very clear vision and sense of purpose. But as a game-changing business, how do you communicate your business offering when it doesn’t quite fit into conventional thinking? You have to re-write the rules, that’s how.
Krystal tasked us with shaping her tone of voice, telling her story (and what a story!) and crafting her website copy.
- Tone of voice
- Brand storytelling
- Key messaging
- Copywriting – website
“When I create something, it always comes from personal experience and is driven by purpose. So to find someone who could help me turn my words into a brand and business – was incredible. I enjoyed every moment of working with Brooke and can’t wait to do it again.”
— Krystal Barter,
CEO Humanise Health
The result
A bold, compelling brand that breaks new ground. A clear articulation of services, values and story. Powerful words that take purpose from mind to movement.
When I create something, it always comes from personal experience and is driven by purpose. So to find someone who could help me turn my words into a brand and business – was incredible. I enjoyed every moment of working with Brooke and can’t wait to do it again.’
— Krystal Barter, CEO Humanise Health
We can help with…
Brand strategy
Crafting your brand’s identity
Define or refine your brand. Our strategic expertise helps pinpoint your positioning, values, and personality, transforming them into a coherent brand strategy that resonates with your target market.
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