Some stories are just born to be told
Share
Son of a Baker had a compelling brand story – they just needed help telling it. We helped them launch their flagship bakery and expand their presence across Sydney through strategic storytelling.
This ain’t no ordinary baker.
This is a baker’s son who branched out on his own, taking with him generations of experience in creating the tastiest burek in Sydney.
With ambitious plans to combine the craft of old with new on-trend taste – and establish a food empire – Son of a Baker needed some strategic thinking about how to position the brand and its messaging.
“Brooke Hill has an ability to absolutely immerse herself in understanding the brand, concept and audience.”
– Korolos Ibrahim, Korolos&Friends
Telling Son of a Baker’s tale
Working hand-in-hand with Korolos&Friends, we equipped Son of a Baker with a compelling story, an articulated food philosophy and a unique tone of voice that is equal parts sensitivity and sass.
We created tone of voice guidelines for Son of a Baker, then brought them to life through brand storytelling and website, social, and packaging copy.
Son of a Baker has since opened its flagship restaurant and bakery in Sans Souci, and is rolling out outlets in Westfields across Sydney, bringing the city’s best burek to the masses.
We can help with…
Brand storytelling
Memorable business narratives
Every brand has a story. We help you unearth and tell yours in a way that connects emotionally with your audience, crafting narratives that are memorable and align with your brand values and business goals.
Learn more
