The Contented Copywriter Pty Ltd is now trading as Wonderthink Pty Ltd.
Brand storytelling
We build worlds around brands through the power of stories – driving loyalty, trust and growth.
Strategy
What we do
We’re master storytellers, combining our experience as authors, journalists, content creators, strategists and marketers to unlock your brand’s stories and use them to connect with your customers.
Identify your brand’s story
What’s your brand’s story? We gather insights about your brand’s heritage, values, and vision to develop a compelling and cohesive brand story and identify the core themes that will be woven into all of your content.
Storyfinding
Through our Storyfinder process, we help you uncover the untold stories that set your brand apart. Through in-depth explorations and creative brainstorming, we find the unique narratives that highlight your brand’s distinctive qualities and strengths.
Crafting & activating stories
We create story-driven content. We take a strategic approach to storytelling, to ensure every piece of content we create contributes to your business’s broader narrative.
Strategic consult & capability building
We help you embed storytelling in your business. Through strategic consultation and training, we build your team’s capability so everyone can find and tell your brand’s stories.
Our approach
See
We get really pointy about the problem or goal.
Think
We create the strategy and infrastructure to bring those ideas to life.
Wonder
We use our creative toolbox to unearth wild, wonderful and wise ideas.
Do
We get sh!t done.