The Contented Copywriter Pty Ltd is now trading as Wonderthink Pty Ltd.
Content & copywriting
We’re a copywriting and content agency in Sydney that believes well-chosen words can weave magic. Our content creation services blend strategy with story to engage, inspire and convert your audience.
From SEO copywriting to thought leadership content, our content creation agency in Sydney crafts content that engages, inspires, and converts your audience, with stories crafted for every channel, from every angle.

Content & copywriting services

Copywriting services
Words that work wonders
Compelling copywriting that helps your audience find, connect and convert with your brand. No matter what words you need, we help brands achieve a volume, velocity and quality of content that would be impossible for in-house teams alone.
SEO copywriting services
Optimising for maximum visibility
Yes, it is possible to nail brand voice and appease the Google gods. Our SEO copywriting services copy that does both. Watch your pages climb the search rankings as we optimise every word for maximum visibility and engagement.


Thought leadership copywriting services
Shaping complex narratives
Thought leadership copywriting should inspire and inform – and it requires skilled hands to craft. From white papers to op-eds, our senior copywriters distill complex ideas and communicate them in a way that resonates with your audience.
Advertising copywriting services
Creative persuasion
Advertising is an art form. Whether in print, online, or even on the radio, engaging ads should not only capture attention, but drive action. Our advertising copywriting services ensure every campaign hits the mark, with tailored messages designed to stand out.


Marketing copywriting services
Leave a lasting impression
From eDMs to social media copywriting, standing out amongst the millions of other brands competing for your audience’s attention is no small feat. Our marketing copywriting services will make your brand impossible to ignore.
Website copywriting services
Driving seamless user journeys
No matter how many words you have to play with, app website copywriting should support a seamless journey. From microcopy to blogs, our website copywriting services will enhance the user experience while driving conversions at every touchpoint.


Design
Visual impact
Good design transcends aesthetics – it communicates and compels. Our design team works closely with our strategists and copywriters to ensure your content makes maximum impact.
Our approach
See
We get really pointy about the problem or goal.
Think
We create the strategy and infrastructure to bring those ideas to life.
Wonder
We use our creative toolbox to unearth wild, wonderful and wise ideas.
Do
We get sh!t done.





Strategic repurposing
Maximise your content's impact
Download our guide to strategic repurposing to learn:
- Why repurposing is essential for extending your content’s lifespan
- How to use the CORE Method to work smarter, not harder
- A 5-step framework to implement strategic repurposing
When you hit 'Download now', we’ll email you a link to download the guide. We’ll also add you to our email database, so you can keep receiving super helpful tips. We’ll never share your details with a third party.
Frequently asked questions
We offer a full range of copywriting services, including website copywriting, thought leadership, social media content, email marketing copy, and SEO copywriting. Our team works across formats and industries to create content that connects.
Our SEO copywriting services include keyword research, metadata recommendations, content optimisation, and full-page copywriting designed to improve rankings without sacrificing brand voice or readability. Just tell us what you need.
We can offer end-to-end support with your thought leadership content — from planning and research to writing and editing. This includes articles, op-eds, white papers, reports and ghostwritten content that positions your brand as a credible voice in your industry.
We offer marketing copywriting services for the full funnel – from social media copy and email campaigns to landing pages, product descriptions, and lead gen content. Every word is written to support your brand’s voice and business objectives.
We write website copy that’s structured for usability, optimised for SEO, and captures your brand voice. This includes homepage messaging, product/service pages, bios, UX microcopy, FAQs, and more.
Plenty. We don’t just write — we think. As a content agency, we can help you build a content marketing strategy, develop your brand voice, shape storytelling frameworks, create lead gen resources, or coach your team through better briefs. Whether you need hands-on copywriting or high-level strategy, we’re here to plug in where it counts.