The successful launch of a brand new digital bank
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Wonderthink provided comprehensive support to BOQ Group, helping them to streamline their content strategy, deepen their storytelling, and amplify their brand messaging across all of their channels.
Creating bespoke content for all of BOQ Group’s diverse needs
We helped BOQ Group with an array of content needs, from launching a new digital bank to brand voice training.
With three brands under their wing (Virgin Money, BOQ Group and ME Bank), BOQ Group need extensive support and capability to create a high volume of content in unique brand voices.
You name it, we’ve created it. We’ve taken a nimble approach to supporting BOQ Group, supporting them where required across marketing campaigns, SEO content hubs, the launch of their VMA’s new digital bank and BOQ Group’s new app, email communications, nurture campaigns and more.
We’ve also upskilled the team, running training sessions and equipping them with guidelines and messaging frameworks.
We took a nimble approach to supporting BOQ Group, helping them with marketing campaigns, SEO content hubs, product launches, email communications, nurture campaigns and more.
Enhancing digital engagement for Virgin Money Australia
For Virgin, we created SEO content hubs, like the First Home Buyers hub, and developed content for their app, website, and advertising for their digital bank’s launch, working with Deloitte Digital.
We also crafted loyalty email campaigns, carefully packaging content with selected imagery, and produced engaging content for various ad campaigns.
The result: The successful launch of a digital bank, with all delivery deadlines met. Significant uplift in SEO content, with many pages now ranked in the top 3, up from less than 10, and customers twice as likely to purchase a product after visiting our SEO pages.
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