The Contented Copywriter Pty Ltd is now trading as Wonderthink Pty Ltd.
About Wonderthink
Wonderthink, formerly known as The Contented Copywriter, is a content agency devoted to finding, creating, and sharing wonderful stories.
About
Our story
Our story starts with a kid who looks around and sees a world of wonder. Remember that kid? That was you. That was me. That was all of us.
But somewhere along the way, we lost that sense of wonder that we had as kids. That sense of possibility. That wild, unbridled creativity. And we get so focused on the doing, that we forget what it’s like to dream really, really big.
Brooke Hill, founder of Wonderthink, knows all about it. Once a kid lost in fairy tales, she grew up and lost herself. Climbing up the career ladder in magazines, then communications, then brand strategy, she always felt there was something lacking.
The wonder as well as the thinking.
The dreaming as well as the doing.
The play as well as the planning.
We work with clients across all different industries to help them unearth their very best stories and content. We set strategy that makes impact, with our unique WT approach. We build capability within our clients’ businesses so they can create their own wonderful content at scale. And most of all, we unlock wonder and creativity while we do it.
Our approach
See
We get really pointy about the problem or goal.
– Problem definition
– Immersion
– Analysis
– Deep research
Think
We create the strategy and infrastructure to bring those ideas to life.
– Strategy development
– Content plan
– Action plan
Wonder
We use our creative toolbox to unearth wild, wonderful and wise ideas.
– Creative workshops
– Ideation workshops
– Divergent thinking tools
– AI toolbox
– Storyfinder
Do
We get sh!t done.
– Content creation
– Content marketing
– Capability building
– Performance analysis
– Continuous optimisation
– Extension of your team
Our promise
We promise that your brand will be equipped with the stories and the words that will make it more powerful.
We promise that your business and the people within it will have content to connect with, and build, audiences.
We promise to take the stress out of sharing stories. Because sharing stories shouldn’t be stressful. It should be joyful, inspiring, and something to feel proud of.
We promise that we’ll help you build the capability to create high quality content at scale and embed storytelling in your business. Whether that’s us doing it for you, or growing the skills, processes and systems within your team.
We promise that you’ll be able to make the impact that you want to make because you’ll have the words to do it.
We promise to help you reconnect with your own creativity and wonder.
Our values
– We wonder
– We do
– We learn
– We cultivate contentment
Testimonials
“An incredible knack for understanding brands and being able to articulate their core customer values.”
— Vanessa Wolczak, Group Marketing Manager, Pretty Girl Fashion Group
Our team
Wonderthink is the proud home of Australia’s best storytellers. Our team of award-winning copywriters, content strategists and designers elevate brands through strategic storytelling.
Led by Founder & Director Brooke Hill, our team brings a depth of experience and commitment to creativity, innovation, and purposeful storytelling.
