How we helped Moodle achieve an uplift in content ROI
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Wonderthink partnered with Moodle to tackle their unstructured content approach. We developed a streamlined content strategy, deepened their brand storytelling, and conducted an online copywriting session that boosted the global marketing team’s confidence.
Streamlining content for maximum impact
Moodle faced challenges with unstructured content, due to a lack of content strategy.
Moodle is the world’s most popular Learning Management System. With multiple audiences, they were creating a huge volume of content with no strategy in place, and were in a highly reactive state.
We developed a content strategy to streamline and simplify their approach, deepening and strengthening their content creation while effectively targeting each individual audience. We also consulted on brand storytelling, crafting their unique and complex brand story.
We developed a content strategy to streamline and simplify their approach, while deepening and strengthening their content storytelling.
Driving SEO success through strategic content management
With a new content strategy in place that resulted in a significant uplift in ROI, we then upskilled the Moodle team with tailored copywriting training.
“Brooke delivered an excellent online copywriting training session for our global marketing and communications team,” says Kaye Cheung, Moodle’s Head of Marketing & Communications at the time.
“She is articulate and thorough in her approach, and provided best practices and copywriting tips for the team. The session boosted my team’s confidence in writing simple, compelling copy both on and off-line.”
We can help with…
Content strategy
Blueprints for success
Navigate the competitive landscape with a content strategy that’s as data-driven as it is creative. We’ll deliver a strategy tailored to your brand’s unique needs, amplifying your message and engaging your audience at every touchpoint.
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