A 2.5x increase in the number of keywords ranking on page 1 in Google
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The University of Sydney partnered with Wonderthink to streamline their vast amount of content. By enhancing their content strategy and improving SEO, we achieved a significant increase in the number of keywords ranking on page 1 of Google, boosting the university’s online visibility and engagement.
Streamlining content for maximum impact
The University of Sydney had more content than a student could read in a lifetime.
With 18,000 website pages, The University of Sydney undertook a major UX experience overhaul, removing, streamlining and consolidating the pages to approximately 2,000 for a better user experience.
The University of Sydney engaged Wonderthink to edit, re-write and SEO 30 pages of content for the Faculty Research Networks.
The University of Sydney undertook a major UX experience overhaul, removing, streamlining and consolidating 18,000 pages to approximately 2,000.
Driving SEO success through strategic content management
Working closely with the team in a meticulous content management system and to strict guidelines, we distilled and synthesised hundreds of pages, down to just 30.
We created clear next steps within each customer journey, helping guide students to participate in the relevant networks and groups.
The outcome? An incredible 2.5x increase in the number of keywords ranking on page 1 in Google and a simple, clear and compelling experience for The University of Sydney students.
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