UNSW boosts its digital presence with a new content strategy
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Wonderthink collaborated with UNSW to develop a robust content strategy and deliver tone of voice and SEO copywriting training. The result is a cohesive and impactful digital presence that effectively communicates the university’s unique value proposition to future students.
Bringing a new brand positioning to life
When you’re a university, your very reputation – and ability to recruit new students – rests on the quality of what people see.
So your content needs to be on point and potent, every time.
Wonderthink consulted to the UNSW Future Student Recruitment department to develop a content strategy, content plan and help the team hone their copywriting skills.
With a new brand positioning underway and new campaign about to launch, the content strategy and planning required stakeholder engagement across multiple departments and creative agencies.
The Wonderthink team have been our go-to to guide UNSW’s content strategy. The teamare truly a dream to work with, and I can’t recommend them highly enough.
— Livia McKenzie, Head of Marketing & Campaigns, UNSW
Empowering UNSW’s team with a content strategy and tailored training
To support UNSW in enhancing their digital presence, we delivered a range of services tailored to their specific needs.
We began with a detailed content strategy and planning process, ensuring all messaging was aligned with their brand objectives. We also provided comprehensive copywriting services for their website, crafting clear and engaging content to communicate UNSW’s unique strengths with their future students.
And with a fresh new content team, there was no better opportunity to hone the existing talents with in-person workshops to help the team nail the tone of voice and imbed SEO copywriting into everyday practise.
The result? A 25.6% increase in organic traffic year-on-year, a tidy 76% increase in non-branded keywords and a total of 8.6k keywords in top 10 positions. And we’re only just getting started.
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